> Use mouse to interact with the cube | Pressed the cube
New Art City- Rebranding
Visual Identity, Spatial Design, Generative Design, Publication
1.1 New Art City︎︎︎
Related Project
1.2 Radical Bodies︎︎︎
New Talent Awards 2023 Sliver Award
Communication Art Design 2023 Shortlist
1.1 New Art City︎︎︎
Related Project
1.2 Radical Bodies︎︎︎
New Talent Awards 2023 Sliver Award
Communication Art Design 2023 Shortlist
New Art City is a virtual platform that aims to showcase new media art with a focus on copresence and shared experiences. I designed to use of cube-based visual elements and innovative technology to bridging the gap between physical and digital space. The goal of New Art City is to provide a unique and engaging way for people to experience digital art together.
Modular Font
︎I was inspired by the famous world-building game Minecraft, users use different textures of cubes to build up a space. I designed this blocky-feeling modular font. These blocky cube fonts create a flexible and interchangeable system, laying the foundation of New Art City, which will help different artists build their virtual space.
︎The posters mainly focus on the unique features of the New Art City, answering the question of what a virtual museum is and introducing current exhibitions. By designing these posters, I learned how to create the consistency 4-columns grid system.
AR Posters
︎I leveraged new emerging technology-AR to allow users to access the information in the virtual space by scanning a promotional poster.
︎Please download APP ARTIVIVE to scan those posters above
Webiste Design
︎Use any key pressed
︎Use mouse Click to return to the starting state
︎Use mouse to roate the cube
Stationery
