Ode- Hospitality Branding
Brand Identity, Spatial Design, Motion Design, Publication
Ode is a hypothetical Le Labo city-based boutique hotel located at Daikanyama, Tokyo. Designed to find yourself through a spatial scent experience, Ode brings its customers to the heart of the city with simplicity and poetic balance.
The whole design system follows wabisabi imperfection theory.
The whole design system follows wabisabi imperfection theory.
Postcards
︎I used postcards as a medium to define and extend the ODE visual system.
Welcome Box
︎ I designed it for hotel customers to have a better experience at ODE. I chose to put perfume formula and hotel dine inside the box because I think these two elements can reflect ODE’s speical experience.
Collateral
︎Extended Le Labo current home product line and followed ODE graphic system, I chose diffuser, bodywash, shampoo for the collateral deisgn.
Spatial
Lookbook
︎Created a physical output experience for ODE customers.
The book introduced the experience in ODE and background story of Le Labo.
I designed the grid system based on ODE logotype. One column on the right side and two columns on the left side.
︎Paper Choice: Japanese hand-made paper
Website
︎I chosed to use ODE’s graphic system on the webiste. It provides an immersive digital experience as an extension of the brand.
Selected website pages
Social Media
︎Digital marketing promotion, features different feeds and stories.
︎On the main instagram page, I introduced ODE’s stories and followed one image one content format. By using this format, customer will have a smooth visual experience.
︎For ins story, I designed it as a new product lanuch container.