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CHLOE.ZHANG

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chloezdesign@gmail.com

Site Content © Chloe Zhang
2017–2026 All Rights Reserved



Mind-DLP Product Launch

Campaign, Social







Collateral

︎Extended Le Labo current home product line  and followed ODE graphic system, I chose diffuser, bodywash, shampoo for the collateral deisgn. 



Spatial



︎By using different decoration materials to present Japanese traditional culture. For example: bamboo, cloth, wood, etc.





Lookbook

︎Created a physical output experience for ODE customers.
  The book introduced the experience in ODE and background story of Le Labo.
  I designed the grid system based on ODE logotype. One column on the right side and two columns on the left side.
︎Paper Choice: Japanese hand-made paper






Website

︎I chosed to use ODE’s graphic system on the webiste. It provides an immersive digital experience as an extension of the brand. 




Selected website pages





Social Media

︎Digital marketing promotion, features different feeds and stories.
︎On the main instagram page, I introduced ODE’s stories and followed one image one content format.     By using this format, customer will have a smooth visual experience.
︎For ins story, I designed it as a new product lanuch container.