Funguy-Package Design
Packaging Design, Brand Identity, Generative Art
Brand Strategy︎︎︎
ArtCenter Gallery 2022
Communication Art Typography 2023 Shortlist
New Talent Awards 2023 Sliver Award
Communication Art Design 2023 Shortlist
Brand Strategy︎︎︎
ArtCenter Gallery 2022
Communication Art Typography 2023 Shortlist
New Talent Awards 2023 Sliver Award
Communication Art Design 2023 Shortlist
Funguy is a hypothetical mushroom coffee brand focused on the outdoors. By choosing the national park as the thematic and graphic inspiration, Funguy develops the label material with a lighting function that can light up in the darkness.
Logo
︎The logo design is based on the growth shape of mushroom.
Color Palette
︎I picked the significant colors from national parks and used p5.js to generate them into patterns.
Pattern Design
︎p5.js coding tool
︎Pattern got inspiration from camouflage.
Coffee Label Design
︎I chose to use lagre logotype as main graphic element on the bottle. Each bottle paired with a national park mushroom.
Material
︎I used cti ink which the label can glow in the dark. It can provide light while people are camping in the national park.
Photoshoot
︎The art direction of photoshoot is focused on natural, hiking.
Social Media
︎Digital marketing promotion, features different feeds and stories.
Collateral
︎I designed a series of bug-off cards. Based on my experience of camping, people need bug-off card.
Poster
︎I designed a series of funguy promotion posters. It emphasized on the design of funguy and story of the national parks.
Sketch
︎Initial concept of package design.
